The European Gaming and Betting Association released 2025 industry figures showing prematch wagering now delivers greater gross gaming revenue than live betting. Sports betting GGR reached €8.2 billion, marking a 49% increase from the previous period.
Industry operators have long maintained that a balanced portfolio requires live markets to represent at least 70% of total turnover. The new EGBA statistics differ from this standard by revealing that prematch selections contributed 63% of total GGR, while live betting accounted for the remaining 37%. The association’s membership includes operators such as Bet365, Flutter, Entain, and Betsson.
Revenue Distribution and Market Metrics
Operators implemented prematch monetization strategies utilizing multi-leg accumulators, bet builders, and individual player props. These formats generate higher revenue per wager compared to real-time markets. Live betting continues to drive transaction volume and placement frequency, whereas prematch activity concentrates on margin generation.Turnover percentages and GGR distribution measure different aspects of player engagement. A 70% live share in turnover aligns with a 37% live share in GGR without contradiction. Evaluating sportsbook performance through live turnover ratios alone overlooks actual profitability.
Revenue and margin breakdowns by format provide a more accurate assessment of market health.
Historical turnover benchmarks treated live betting volume as the primary indicator of platform activity. Current data separates transaction frequency from revenue generation, establishing distinct measurement criteria for each wagering format.